2 Columbus Circle

July 11, 2007
Intermediate Graphic Design
Parsons School of Design
Instructor: Ira Robbins
Create a collection of materials and a brand identity for a boutique hotel that would go in the building at 2 Columbus Circle.

Initial sketches for the logo alternated between those incorporating elements of the building’s architecture and the layout of the building and surrounding streets and others playing on the shape of the words in “2 Columbus Circle.” Ultimately, I went with the latter concept, although the former concepts were used in the cover artwork for the restaurant menu and in the concierge brochure (the square with four dots is found on the corner edges of the building) and the magazine advertisement (the rounded key shape rings the street level entrance).

2 Columbus Circle (Magazine Advertisement)

2 Columbus Circle (Concierge Services)

From top to bottom and left to right:
1. Logos in different sizes.
2. Menu cover and inside content for the Restaurant at 2 Columbus Circle (dishes pilfered from the menu of Top Chef winner Harold Dieterle‘s restaurant Perilla.
3. Magazine advertisement.
4. Exterior signage that functions as a mobile.
5. Brochure cover and inside content for the hotel’s concierge services.