Enabiane
July 23, 2007
Intermediate Graphic Design
Parsons School of Design
Instructor: Ira Robbins
Reconceive the packaging for a French over-the-counter product that attempts to benefit conditions like hypertension and osteoporosis through a combination of potassium, magnesium and calcium. The powdery substance is mixed with water to create a day’s worth of slightly flavored beverage; we were asked to create packaging for individual servings delivered in tea bag-sized packets.
 
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After playing with a heart and down-pointing arrow combination I ultimately rejected, I did a little web-surfing and came across diagrams of the electron shells for the three minerals and combined them into a graphic that I ultimately tweaked into the new logo. There are currently four flavors of Enabiane (lemon, orange, mint and anise). I designed the lemon box using tints and shades of pure yellow, intending the other three flavors to have the same design with different color families, and selected a collection of Swis721 typefaces for the text. I thought it had a nice, clean, credible feel and used a version with a nice squarish chunkiness to give a little weight to the product name. The rendering on the left doesn’t display one of the package’s features, which is that the yellow strip on the front is scored and tears off, allowing the consumer to stand the box upright on a shelf or countertop and extract the individual packets as needed without opening and closing the box itself. |
